Philippines · real estate
Facebook comments into qualified leads
A lead system for a farm lot developer, from proposal to go-live in 4.5 weeks.
- 106leads in the first 3 days
- 772leads by week 3.5 on a second property
- 27build days
The problem
Comments and messages were answered by hand, in two languages, at all hours, and leads went cold overnight.
What I built
- 10 workflows that catch every Facebook comment and message.
- A Taglish chatbot with memory that answers in seconds and scores each lead.
- Round-robin routing to agents, Telegram alerts, and follow-ups on day 1, 3 and 7.
- A clean handoff from bot to human the moment a buyer talks money.
What changed
- 106 leads in the first three days, and 772 by week 3.5 on a second property.
- 603 older leads scored in one run.
- Handed over with a plain-language report, a technical guide and training for the sales team. Four incidents in month one, each fixed the same day.
A lead here means a captured conversation, not a booked sale.
